Clicks go where the eyes go - so get some sort of Eye Tracking technology. You cannot blindly assume what your visitors are looking at or clicking on.
Would you put blindfolds on then drive your car down a busy street? No - of course not. But unless you have something like CrazyEgg then you are driving blind on the internet super highway! Consider this your warning.
Heatmap Since the mouse typically goes where the eyes go - the heat map shows you what they are looking at. |
Scrollmap Are your visitors scrolling? How do you know? How much time do they spend in the scrolled content? |
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Overlay See how many clicks happen on each element of the page. |
Confetti See search and referral results, distinguish clicks. Visually see what items attract your visitors. |
You will have to sign up for one of their trial or monthly plans. Then place a simple piece of tracking code on your website - just like Google Analytics.
Check out www.CrazyEgg.com for a free trial where you can visually see what website visitors are looking at, scrolling to, clicking on. You might discover some very simple things you can do to ease use, increase sales through more click-thru's and visitation longevity.